Google can only show information if it exists on the internet, yet at the same time, they want their search engine to be artificial intelligence. Their highlighted answers from a search are just the results of an advanced text-matching algorithm. Google, among many tech companies, is working for an AI breakthrough, which would eliminate the need for human editorial involvement. However, this would counteract Google’s goals and their best editors are their user base. Furthermore, they are caught in a dangerous identity crisis, as many other tech companies are because they want to replace the jobs of humans with computers.